For:  Healthquest Technologies Inc., PO Box 555 Islip, NY 11751

Contact:  Dr. Richard Deutsch    (866) 949-6275   newideas@ix.netcom.com

FOR IMMEDIATE RELEASE

New Mexico Police Target the DWI Driver with

You Drink, You Drive, You Lose Talking Urinal Messages

Islip, NY, February 14, 2007 B Innovative pro-active state traffic-safety officials in New Mexico recognize talking urinals offer a unique way to reach men with a Drink Responsibly message. Attracting the attention of the elusive male drinking demographics has always been a challenge for the New Mexico Department of Traffic Safety. In their continuing efforts to get the word out that drunk driving won’t be tolerated they have initiated a pilot program featuring the Wizmark^® Urinal Communicator to be distributed free to bars and restaurants located within the state. Their intent is clear as demonstrated by their message “You Drink, You Drive You Lose.”

The men=s room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal. The patented Wizmark^® Interactive Urinal Communicator is positioned within the urinal and directly above the drain.  By sheer logistics, this strategic location immediately attracts the viewer’s attention to the public service announcement contained within. The device automatically recognizes the presence of a “Visitor” and after a brief delay allowing the viewer to get properly positioned, proceeds to emit a very audible pre-recorded 16 second message stating “Hey there big guy, having a few drinks? Then listen up! Think you had one to many? Then it’s time to call a cab or ask a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don’t drink and drive! Remember, your future is in your hand

Even before activation, (motion sensitive no fluids required) informative graphics on the 3.5 inch display screen of the device catches the potential violator’s eye and delivers the DWI message directly to the targeted unsafe driver or hopefully one of his more responsible friends.

The unique placement of the message was chosen in consideration of the fact that the last place a potential drunk driver or sober friend visits before hitting the road when leaving a bar is the Men’s room! “There is no more of a captive audience than a man at urinal” says bio-engineer Dr. Richard Deutsch, who invented and patented the interactive, plastic deodorizing unit for Wizmark.  ANow when nature calls, there is something educational to look at and listen to and the public can greatly benefit.” Since urinals haven=t been the focus of public service messages like ADon=t Drink and Drive@, or “Say No to Drugs” which typically garner little attention from their targeted audiences. Agency’s that are early adopters of this new interactive technology will easily capture the attention of their targeted audience and get the message impact they truly deserve.  The nature of this communication vehicle is quite viral says Deutsch. “PSA messages have historically been bland with documented marginal impact. This will get people talking about the contents of a Public Service Announcement message like never before”.

Locals suitable for Wizmark’s anti-drunk driving and anti-drug messages include rest rooms in bars, restaurants, hotels, sports stadiums, highway road stops and schools. Technical details regarding this new alternate media are available at www.wizmark.com. Hi–Res. images can be downloaded from right panel appearing on the press room page.

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